Highly skilled, a brilliant strategist,
and with a wild sense of humor, Pamela
Cox-Otto, Ph.D., brings a wealth of experience to meeting the
marketing needs of community colleges. Pam has created statewide image
and recruitment programs for community colleges, implemented government
relations effort, and recreated the brand of colleges coast-to-coast.
She has written the book on best web practices for colleges, and college
branding (LRP, Publishers). She’s a frequent national keynote
speaker, blending the latest in research with a deep understanding of
two-year colleges. As a founding partner of Interact Communications,
she, her partners, and staff, are committed to serving the unique needs
of America’s two-year colleges.
Pam is a dynamic and charming speaker, who says
the community colleges she works with aren’t just clients, they’re
partners. “We solve problems and offer the colleges solutions,”
said Pam. “You don’t just pay for a stack of paper that
sits on somebody’s desk.” Communications strategy and tactics
come alive under Pam’s able leadership.
Pam’s current expertise in research, planning,
and communications began simply, as a television news reporter in the
tiny California town of Eureka, back in 1974. From there her experience
as a reporter developed through covering Salinas/Monterey, the State
capitol (Sacramento), and ended as a reporter in the San Francisco television
market.
“Whether I’m teaching classes, making
a presentation to college presidents, or developing a marketing plan
for a college board, the emphasis remains that I’m finding out
what people need to know, and developing the models to enable problem
solving and communications,” said Pam.
She maintains a busy schedule, including teaching
in the MBA Program at Viterbo University in Wisconsin, raising a family,
and writing. Pam’s most recent presentation was as keynote speaker
on Generational Management, before the Orange County Community Colleges;
and, she presented a paper on “A Statewide Advocacy Plan That
Worked” before the American Association of Community Colleges.
Her most recent book is “Branding for Two-Year Colleges”,
In Press, LRP Publications. Pam’s doctoral work included original
research in web-based persuasion, interactivity and web-audience analysis,
focused on community colleges.
Her all-time favorite speaker’s review
came from a college president at an AACC presentation. “If Robin
Williams were a woman, he would be Pam.”
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